The most common user experience mistakes

A call to action lost in the page

When a page offers several actions of equal visual weight ("Learn more," "Contact us," "Download the brochure"), the visitor no longer knows which one to prioritize, and often ends up choosing none of them. Every page should have one clearly dominant primary action, with secondary actions visually subordinated to it.

Forms that are longer than necessary

Every extra field in a form reduces the completion rate. It's important to distinguish information that's genuinely necessary to process a request from information that's merely "nice to have." The latter can often be collected later, after the first contact.

A mobile version designed as an afterthought

A site designed for desktop first and then "adapted" for mobile often ends up with poorly proportioned elements, menus that are hard to use with a thumb, or text that's unreadable without zooming. Designing mobile-first, starting from the tightest constraint, avoids this kind of compromise.

No visual feedback after an action

A button that doesn't change appearance when clicked, a form submitted with no visible confirmation, a loading state with no indicator: these missing cues create doubt in the user's mind about whether their action was registered. Immediate visual feedback, even minimal, reassures the user and prevents double clicks or abandonment.